Another Lesson From the Hand Dryer…
Today, like most days, I went to the bathroom at the office. Since we went “green” a little over a 6 months ago, sometimes I find not having paper towels or something similar can get annoying. So instead of being annoyed, I decided to take the time that would otherwise spent irritated and think.
While using the hand dryer, I decided to not rub my hands together. Don’t ask me why, it’s just what I do. What happened you might ask, lots. My hands didn’t get dry because they got so hot on top I had to move them. They were still wet, so I put them back under and didn’t move them again and to no surprise, it happened again…they got hot and I had to remove them from the air to avoid 2nd degree burns.
Now I know that the hand dryer says to place hands under air and rub together, but who has time for that right? So what is the lesson I took away from this hand burning/marketing exercise? Sometimes, things need to work together to get the best results. Just like rubbing your hands together not only dries them faster, it also keeps them from getting to hot. Your marketing is the same way. A pay per click campaign by itself could be a disaster if not combined with a proper landing page, optimized content and analytics. Or think about the company that builds a website and doesn’t use the site as a sales tool. And then there are companies that think a Facebook strategy is all they need and don’t tie the campaign into their email, print or other online communications.
It sounds simple but yet so many companies don’t take the time to do it right…just like those gross people who don’t wash their hands after using the bathroom…but that’s another story.
taken from toddmuffley.com