Obstetrics & Gynecology of Indiana

Before Healing Others, Heal Thyself

A group of medical experts turned to Fat Atom to learn how to first take care of themselves with a marketing strategy, in order to provide care to more patients.

In early 2015 the CEO of Obstetrics & Gynecology of Indiana (OBGI) sought to change his organization by growing brand awareness and boosting patient numbers. They needed a new website because their existing site was too hard to update and content had become outdated. CEO Tim Dykema reached out to Fat Atom to explore what we could do for OBGI as a marketing partner.

The Results

Actionable strategies

We developed strategies to grow, educate, and retain OBGI’s patient base.

New website

Fat Atom designed and developed a new website that is patient-centric, mobile-responsive, and easy to update.

Internal champion

We recommended that OBGI add a physician liaison to their staff. We sat in on interviews and helped pick the final candidate, who was promoted to marketing director!

OBGI saw the power of marketing and understands its value for their organization. Now with an in-house Marketing Director, they continue to move forward toward their goals. We are proud of the role we played in showing OBGI the benefits of strategy, as well as the work we completed alongside their team!

The Process

“On behalf of OBGI we appreciate everything Fat Atom has done and been as a trusted partner to move us from point A to B in terms of an actionable, results driven marketing program with proven success. I look forward to giving you our recommendation as a medical provider.”
// Tim Dykema, MHSA, CMPE, CEO, Obstetrics & Gynecology of Indiana

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