Advancing a Super B2B Brand

How Fat Atom developed a new visual style and brand architecture for an innovative heat treatment company.

Superheat had focused a lot of time and energy on developing exceptional services and products for their customers, but their brand and marketing had taken a backseat. To level up, Superheat contracted Fat Atom to create a marketing strategy. We recommended a complete rebrand and new brand architecture system for their products and services. The result was a cohesive, recognizable brand that can grow with the company as they continue to lead with innovation in their market.

The Process

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