WCA Group

Up and to the Right

How we won back our best client after losing them

Williams Comfort Air had been a happy client of Fat Atom for several years. Together with their Marketing Director Suzi Nichols, we were getting awesome results, helping them grow to $30+ million in revenue. In 2014, WCA Group was bought out by a larger company, who took all of their marketing in-house and left us out in the cold.

This is the story of how and WHY they came back to Fat Atom, and continue to stay with us.

SPOILER ALERT: Fat Atom spent 14% less in third-party advertising fees while getting a 57% increase in leads with 69% decrease in cost per lead!

"Our ROI has most definitely improved with the help of Fat Atom."
// Suzi Nichols, Marketing Director, Williams Comfort Air Group

Starting Over with Fat Atom

"Perhaps the best benefit of working with Fat Atom is their transparency. I have developed our marketing around relationships with my partners. I see a partner as anyone who helps us reach our clients (Fat Atom, our media buyer, printers, shared mail rep…). I value and protect these relationships. Communication is critical in keeping a healthy, growing relationship, and I consider Fat Atom a valuable and trustworthy partner."
// Suzi Nichols, Marketing Director, Williams Comfort Air Group

Starting Over with Fat Atom

The Results

38% increase in clicks

Fat Atom got 38% more clicks than the previous agency

57% increase in leads

Fat Atom got 57% more leads than the previous agency

69% decrease in cost per lead

Fat Atom spent 14% less budget than the previous agency leading to a 69% decrease in cost per lead (and passed those savings on to WCA Group)

In 2017 and 2018 we did even better, getting the following results compared to our first year of working with WCA Group:

Fat Atom increased leads by another 30%

Fat Atom lowered cost per lead by another 45%

And We Didn't Stop There...

We introduced WCA Group to new tactics, such as: direct mail remarketing, display / social remarketing, Facebook advertising, Google Local Services Ads, Yelp advertising, and many others. These tactics have created an additional source of leads that WCA Group previously missed out on.

The Results

New tactics

Direct mail remarketing, display / social remarketing, Facebook advertising, Google Local Services Ads, Yelp advertising, and many others

More leads

We didn't just increase leads, these are quality leads. We know the difference and so does WCA Group.

Better ROI

Our number 1 goal is to reduce the amount of money WCA Group pays while increasing the number of quality leads they receive from our efforts. This drives every decision we make.

These tactics have created an additional source of leads that WCA Group previously missed out on.

Google Local Services ads alone have brought in over 370 leads in a six month timeframe

Yelp has brought back a 11,300% ROI.

“...As in our own business at WCA Group, we are not perfect. We make mistakes, but we own them and make them right... period. I think that the same can be said of the Fat Atom team. Whenever we have had a misstep, which rarely happens, they have always owned it by bringing it to my attention and then offering options to make it right. This is the highest compliment that I can pay them. While you will find many companies that can do the same work, you won’t find many that stand behind it completely and transparently.”
// Suzi Nichols, Marketing Director, Williams Comfort Air Group

Curious to see if you're getting the digital advertising results you should be getting?